US ad agency · Insurance vertical · 12 months
Grit Media Collective LLC
Grit Media is a performance ad agency running campaigns in the US insurance vertical. They needed a creative production partner who could match agency-scale output without agency-scale staffing. The bar: 25 to 35 production-ready short-form ads per month, every month, for a full year.
WINNING CREATIVES
The ads that performed.
SECTION 01
The problem
Insurance ad creative in the US is brutally competitive. Compliance constraints, regulated messaging, and a saturated audience mean concepts burn out fast and you need a constant stream of new angles to feed the funnel.
Agencies typically staff this with a small team of editors and a creative director. The bottleneck is creative output per dollar spent — and that's where I came in.
SECTION 02
The approach
I built a production system that mixed live-action B-roll, AI-generated assets, and voiceover-driven hooks. Concepts came in weekly. Variants got generated, edited, and delivered in batches.
The trick was treating each ad as part of a system, not a one-off. Hook libraries, B-roll libraries, voiceover libraries — all organized so a new concept could be assembled from known-working parts in hours, not days.
SECTION 03
The results
Over 12 months, 300+ short-form ads shipped. Sampling the verified winners gave 70 standout creatives accounting for $57,714 in attributed revenue and $15,005 in profit on the agency's tracked spend. 1,715 conversions across the sampled set. Peak ROI on a single creative was 32.8%.
The headline isn't a single hero number. It's the consistency. 25 to 35 ads per month, every month, for 12 months, while maintaining quality high enough to produce verified winners across multiple concepts.
HIGHLIGHT
Sustained volume, sustained quality
Most operators can hit volume OR quality. Doing both for 12 months straight is the rare thing. The agency got production capacity typically reserved for a full editor team, at a fraction of the structural cost.
This is the case study to look at if you're an agency thinking about white-label creative production. The system scales. I can run it for you, the same way I ran it for Grit.